Meny

Our process

SDG offers unique end-to-end responsibility - from concept to operation.

We develop concepts adapted to each location and the unique conditions of the project, and then continue to actively manage the businesses even after opening. Our goal is to create long-term profitable investments – for both property owners and tenants.

process diagram

Feasibility study

In the feasibility study, basic data is collected for the premises and the unique conditions of the site. By analyzing the collected information, insights are created for further development and establishment.

  • The premises and conditions for establishment
  • Geography – country/city, catchment area
  • Share of housing / share of businesses
  • Consumption flows – daypart, day/weekends
  • Demographics
  • Competition analysis
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Investment decisions

This phase sets the financial framework and conditions required for the project. The aim is to create a long-term profitable investment.

  • Rental conditions, length of contract
  • Discrepancy between opening and closing rent
  • Start-up grants, property owner/investment
  • Overall financing/outline budget
  • Signing of contract & establishment plan
process-1

Development Phase 1

The concept development, plan and layout are designed in this phase. We optimize and refine the concept based on the unique conditions of the site and project.

  • Review and measurement of surfaces
  • Optimization of number of actors & number of seats
  • Concept development – based on feasibility study/strategy
  • Processing of floor plans
  • Determination of floor plan & other drawings
  • Naming & brand identity
  • Development of promotional material including renderings
process-2

Development Phase 2

With our extensive experience in the industry, we create a complete restaurant mix that is adapted to the concept. The selection process creates opportunities for a mix that is both successful and profitable.

  • Start-up – sales process with tenants
  • Selection of restaurant operators for the best possible dynamics
  • Selection of actors for entertainment etc.
  • Preparation of rental agreements
  • Signing of contracts – tenants
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Development Phase 3

In this phase, the project takes physical shape and the construction process begins. Common areas and kitchens are drawn up in detail and procured, adaptations and concept support for tenants are designed. Everything is inspected and then inaugurated.

  • Start-up – construction & establishment (simultaneous with sales)
  • Setting the opening date/inauguration
  • Procurement of contracts for common areas
  • Kitchen planning/detailed drawing for tenants’ kitchens
  • Design and concept support for tenants
  • Investment decisions for tenant adaptations
  • Final inspections & inauguration
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Operations & Management

After opening, we continue to actively manage the restaurant concepts we have developed. We work long-term at our locations with follow-up, administration, operational support and management.

  • Handover – operation & management
  • Procurement – cleaning & dishwashing
  • Review & training of building-relevant procedures
  • Establishing a marketing plan & SoMe
  • SDG manages and generates statistics on key figures
  • Monthly rent & expense administration
  • Operational support for tenants & follow-up with “one to one” meetings
  • Follow-up of key figures, budget monthly/outcome & analysis